How to Make a Product Launch Video from Screenshots

A product launch video can start with two screenshots and one clear promise. Pick a single task, then show what changes after someone uses the feature.

Choose your opening

Start with the outcome. A headline like “Review every pending request in one inbox” gives the viewer a reason to watch. If your launch needs a title clip, use Brand Frame Snap to try that headline against the included footage.

Capture the before and after

Take both screenshots at the same viewport size. Keep the relevant controls in the same place and remove test names or customer information. One image should show the original task, and the second should show the result.

For a changelog or a redesign, make a before-and-after slider so the viewer can compare both states in one shot. Use matching crops so the movement directs attention to what actually changed.

Make a 15-second demo

Open Video Shotcraft, add your screenshots, and enter the opening line. Start with the version that makes the result easiest to see. Preview it muted at the size you expect people to watch, then download the MP4.

Check the video where you plan to use it

Put the demo next to the feature description or release notes. Use a useful thumbnail and add a short text summary so the launch still makes sense when the video is paused. Keep a copy of the finished MP4 and the two original screenshots for later edits.